Online advertising with Pay Per Click
Getting noticed online is difficult. You can be a small fish in a very, very large pond. Despite your best efforts at building a great website with up-to-date technology, sometimes the only way to put yourselves in front of customers is to pay for advertising, like with PPC. But what do those three letters mean and how do you implement it? I’m glad you asked!
PPC stands for “Pay Per Click“. If you buy an online advert that charges via this structure, you pay a fee each time a user clicks on the link to go to your website or landing page.
Google AdWords is an example of how these advertising campaigns can be run. The two most common methods it uses are sponsored search results (you’ll see these with “Ad” next to them at the top of any search) or display ads such as banners that show on a website where the owner has opted to have Google advertising as well as their own content.
The tricky part here is that Google’s click fees are higher the more popular a certain search term is. For example, the term “running shoes” is going to be extremely popular and therefore you will have to spend a lot of money to compete on that particular phrase.
Effective PPC Management Services
To cut costs, marketers choose more specific terms that have still been shown to have high enough search traffic numbers to be worth your while. They will seek out niche keywords and ensure a good ROI (Return on Investment).
Clever online advertising campaigns entice people to land on specific pages, such as a product shopping page or a sign-up form that offers a freebie in return for their contact details. All these techniques take time to develop and the results must be measured so that campaigns can be tweaked for better results.
Understanding all the techniques out there is the job of a dedicated team of PPC management experts.
The secret is that you need to be focused on this area of online advertising for best results, and if you’re too busy running your small business to have time to sit and analyse, tweak, and update your Google AdWords or other Pay-Per-Click campaigns, maybe you should get the experts (like hungrywolf) in to do it for you!