Web management services are all too often forgotten after a site is launched. Unfortunately, this can lead to all sorts of problems down the line. Technology and the internet is an environment that is always on the move, so why shouldn’t your website do the same?
Why small business needs web management
It’s a question we often receive at HungryWolf®: “Why do I need web maintenance? I thought once you built a site, that was it!”
It’s easy to think my business doesn’t change, so the information on the website doesn’t need to change. That might be true of core details, such as contact information and your type of business, but there are plenty of other factors.
People visiting your site might do so once to check your location or phone number, but what might make them come back? The answer is updating your content – blog articles, news updates, and new images or video all build customer confidence. That could be the difference that makes an undecided customer pick up the phone or click the “Call now” button.
Small business and start-ups rely on a smart web presence
Another important factor in customer decisions is the pride that you take in ensuring a good experience when people visit your site. A site that updates regularly is a signpost to any visitors that your business is also healthy and well-maintained.
Let’s put it this way – if you hired a garden landscaper and saw that their tools were all rusty and blunt, would you feel good about hiring them? No! It’s the same with web maintenance.
Is anybody home?
Not only does a well-maintained site keep visitors coming back for more, web search engines tend to prefer them. Being found on these listings can be crucial for small business and start-ups’ survival. Broken links, sites that aren’t mobile-friendly, and stagnant sites that haven’t been updated in forever – all these are not going to get you to page one of Google, that’s for sure.
Other technical factors include security and functionality – businesses need to update to the latest versions to prevent hackers and malware attaching themselves to their site, and potentially causing a legal nightmare if a customer has problems because of it!
Hopefully, you can now see why web maintenance is something that needs to be in place as soon as your site is launched!